Manhattan Village

Manhattan Village had already initiated a large-scale renovation and expansion when their development consultant and operator, Jones Lang Lasalle (JLL) recommended engaging Sensory Interactive to design and implement a Master Plan for a Dynamic Real Estate platform. Our team developed a Master Plan that used technology and content to activate communal areas, provide wayfinding, and introduce an integrated brand experience for guests that provides a previously untapped revenue stream for Manhattan Village’s ownership.

Sensory Interactive’s Master Plan included immersive interior and exterior mounted displays and an integrated network of kiosks that deliver a blend of branded content and wayfinding for guests. To secure permitting and approvals for this innovative network, Our team provided entitlement support. We also developed a monetization strategy for the platform and negotiated a media sales agreement between ownership and Out-of-Home Media company Big Outdoor.

Our work at Manhattan Village helped create an improved guest experience through wayfinding, integrated brand presences throughout the complex, and unique focal points like the clock tower that leverage dynamic content to engage guests.

Sensory Interactive’s Operations Management team will provide ongoing support to program and maintain the Dynamic Real Estate platform.