Macerich Retail Network — Sensory Interactive

For more than a decade, Sensory Interactive has consulted on the design, deployment, and operation of Macerich Retails’ national digital platform throughout their national portfolio. Our team has provided design and procurement services to coordinate displays with each property’s environment and find the best use for available space. Sensory Interactive has also delivered cost savings by procuring hardware and software for the national network, instead of procuring assets individually.

We created a linked network by identifying and deploying a new content management system that centralized control of the network for national campaigns, while still allowing for local content and enabling users to interact with the displays via text, social media, and mobile websites or apps. The integrated network also allows Macerich to synchronize content on digital elements throughout a property, or even across multiple properties in the network.

“We were trying to figure out how to incorporate digital

media into our retail centers when we started working

with Sensory Interactive. Their team brought design,

technology, and management expertise that turned a few

individual screens into a national network of connected

digital assets. Sensory Interactive’s vision to treat our

digital assets as a network made them more valuable

to our guests, our tenants, and potential advertisers.”

Sensory Interactive’s team also designed and implemented a system of interactive wayfinding directories that replaced paper directories. The directories eliminate the need for hardcopy updates and reprints, saving Macerich hundreds of thousands of dollars each year. They also gave Macerich access to information about customer preferences and behavior that increase the network’s value to advertisers
and sponsors.