Hollywood Park

Lead developers for Hollywood Park’s Retail and Sports and Entertainment parks engaged Sensory Interactive to develop integrated master plans for Dynamic Real Estate® platforms and monetization strategies throughout the complex.

Hollywood Park is a 300-acre mixed use development that includes SoFi Stadium, home to the NFL’s LA Rams and LA Chargers; YouTube Theater, a 6,500-seat performance venue; 500,000 square-feet of open air retail; a casino; the NFL Media production facility; multi-family developments; and a seven-acre lake. Future development activity is anticipated to include hotels, additional single-family and multi-family residential, and commercial office buildings.

Our team proposed a master plan of networked digital media assets and event spaces, naming rights opportunities and other partnership inventory, static signage, activation and sponsorship programs, and community engagement content. We also developed a monetization strategy and financial model that provided revenue streams and fulfilled operational needs required to maximize revenue and fully deliver the vision.