High Profile Lane Closures
It’s about anticipation and coordination.
Dynamic Real Estate® lives in the heart of the action. This means projects are often located in highly trafficked locations, including Times Square and the Las Vegas Strip. Delivering a successful platform requires more than design and technology expertise. It takes coordination, anticipation, planning, and experience to bring all the pieces of a platform together. Above all, Dynamic Real Estate® is about creating value. Our in-house project management team considers every project milestone and individual vendor contributing to a platform to deliver a project on time to meet the monetization goals.
In the case of Miracle Mile Shops, installing the exterior display meant organizing a lane closure square in the middle of the Las Vegas Strip.
Miracle Miles’s South entrance was going to have a 130 ft wide and 75 ft tall display installed. This display included 99 individual LED panels each weighing from 800 to 1500 pounds each. Installation required a crane with 196.9 ft main boom and 108.3 ft boom extension to lift each panel from a waiting truck and put each panel in place with on-the-ground guidance from two handlers. This high-stakes series of coordinated activities could only take place at night and needed exclusive access to the sidewalk in front of the Miracle Mile Shops entrance. This portion of the platform had sold media time scheduled with a scheduled go-live date, so any schedule delays would cost time and money.
The Las Vegas Strip sees 250,000 visitors a day. On its own, Miracle Mile Shops sees 74,000 visitors a day. Sensory Interactive’s experience with similar large-scale projects meant we knew we couldn’t just set up cones and block traffic on the fly. We needed to get approval and permitting from the City of Las Vegas, a process which can take weeks or months in some cases. We worked with a local consultant to file a request and received pre-approval from the City of Las Vegas for this lane closure.
We were able to secure a lane closure permit for 5 installation days per week and renewed every 30 days. Our team anticipated installation would be complete in 12 weeks. To streamline the install process, we worked with the install team to stage all 99 cabinets on flatbed trucks that were waiting in the closed lanes. This pre-planning and staging created an assembly-line appearance to the process.
Ultimately, the exterior display was installed in 10 weeks, as quickly, efficiently, and safely as possible. At Miracle Mile, we saw how anticipation and coordination allowed us to go the distance.
