Dynamic Real Estate Investment
Why it makes sense now.
Real estate valuations for every asset type are up in the air. The pandemic’s effect on the market are still reverberating and investment strategies are changing in response. Even in an uncertain market, investing in Dynamic Real Estate® makes sense (possibly now more than ever). Why? Because of the benefits that Dynamic Real Estate offers. It creates a journey, extends the experience, connects people to places, lengthens dwell times, and generates revenue. And what’s more, we work with our clients to maximize value in each of these ways with a comprehensive master plan for vision, execution, and success.
As the US and global communities have emerged from the pandemic, consumers have re-emphasized the value of in-person communal experiences. In response, we’ve seen an uptick in retail, mixed use, and sports / entertainment anchored developments to bolster real estate portfolios and create the public spaces consumers seek out. Integrating a Dynamic Real Estate platform can evolve these places to engage consumers by encouraging them to do more in a place than what they originally came for.
Create the journey. Unlike other consultants and technology integrators, Sensory Interactive doesn’t place digital displays on top of a place. We consider the aesthetic, architectural, and functional aspects and how people move through it. With this consideration, our multi-disciplinary team maps the interaction points, anticipating how and where people will engage with digital media to most effectively realize its’ architectural and experiential purpose.
Extend the experience. Starting with the understanding of how people relate to a place, we design dynamic platforms that create a sense of place upon arrival and help consumers orient themselves to and navigate the space. This can mean largescale digital displays at entry-points for pedestrians and vehicles, placemaking digital landmarks that create visual interest and encourage gathering, kiosks that feature blends of wayfinding and content to guide visitors, and static displays to bring aesthetic and brand presences to a place.
Connect people to places. The variety of components and bespoke nature of each project’s platform connects people to places and creates opportunities for them to find more than what they came for. Developments with dynamic platforms create new points of interaction among people and places. Visitors are surprised and delighted. And these additional interactions lengthen their dwell time, creating value for owners and onsite tenants.
Generate revenue. Traditionally, real estate’s value and ongoing return has been derived from occupancy with tenants’ rent paying the bills and building value. With market instability and changes in corporate and consumer patterns, vacancy rates threaten real estate portfolios that depend on occupancy alone. Sensory Interactive crafts Dynamic Real Estate platforms with monetization strategies and paths to build in revenue from the ground level and craft the right blend of revenue sources (transactional advertising, partnerships, naming rights, etc.) to suit the client’s and the place’s goals.
What’s more, Dynamic Real Estate doesn’t accomplish these items individually. It achieves them as a collective whole to maximize value. In our earliest conversations with the client and our initial plans for platforms, we work to achieve these results through an integrated vision and execution plan to deliver success. We deliver and maximize value that would be left on the table otherwise. And that’s why investing in Dynamic Real Estate makes (dollars and) sense, even and especially now.