Promotional Platforms

Helping clients use naming rights, sponsorships, and transactional media to bring new excitement and revenue potential to retail centers, sports facilities, and public spaces.

For retail centers, sports facilities, and other high-traffic environments, we work with owners to create comprehensive promotional platforms that enable them to implement diverse, growth-oriented advertising and sponsorship initiatives.

These platforms can include a wide range of elements, including large-scale pylon signs, exterior LED video displays, static building signage, digital signage networks, mobile applications, branded environments, auto displays, and even live-event spaces with specialized audio and lighting features.

A Solid Understanding of Retail and Stadium Environments
Our diverse capabilities and expertise enable us to offer a full range of services for these projects, and our long history in the industry gives us a solid understanding of the needs and motivations of advertisers, consumers, and fans.

A Comprehensive Approach
We help owners develop an overall plan for the platform; determine optimal locations for elements based on sightlines, traffic flows, and structural feasibility studies; select a content management system that integrates seamlessly with digital platforms (including mobile devices); and oversee the deployment of the platform.

We also understand the needs of multi-property owners and are experts in content management systems that support remote access and centralized control for enterprise-wide updates and programming. These multi-property capabilities extend to content organization, where we create templates that allow for the application of property-specific messages and graphics across the system.

Keeping Things Running Smoothly
During the development of the promotional platform, we document best practices for content creation, scheduling, and delivery. Then, once the system is live, we support the owner’s in-house marketing team, advertising agencies, and third-party feed providers in all aspects of content management and system maintenance.