team / Walter

Walter Horsting

Senior Growth Manager

Walter Horsting is a Senior Growth Manager on Sensory Interactive’s business development team. He works with organizations around the world to help them find ways to leverage Sensory Interactive’s extensive market knowledge and comprehensive mix of services to create promotional platforms that generate revenue and engage audiences.

Walter has decades of experience in the planning and launch of audio-visual systems for high-profile projects around the world. His background includes digital signage programs, communications systems, multimedia elements, and live-event technology. Walter has worked on projects ranging from casinos and performance venues to stadiums, theme parks, and corporate facilities.

Before joining Sensory Interactive, Walter was most recently a Global Evangelist for TruClear Global and has led his own business development consultancy since 2013. He previously served as the Director of National Business Development for CompView (acquired by Diversified in 2017) and as the Vice President of Business Development for SPL Integrated Solutions (now AVI-SPL).

As a participant in the American Institute of Architects’ CES program, Walter has instructed more than 2,500 architects on topics related to audio-visual systems, multimedia technology, and acoustics. He began his career as an owner of a business producing sound for live events, handling more than 3,000 concerts for artists including the Police, Fleetwood Mac, Van Halen, and Neil Young.