As Sensory Interactive’s Associate Director of Revenue Strategy, Jackie LaLetta works with the firm’s revenue strategy team and internal design teams to successfully plan and execute revenue-generating projects for clients.
Jackie orchestrates the delivery of monetization strategies, valuation analyses, and media brokerage services for assets that include static signage, digital signage, interactive installations, activations, and mobile experiences. She does this for project types ranging from retail centers and sports facilities to large-scale mixed-use and commercial developments.
Jackie has a deep understanding of the rapidly evolving media landscape, along with more than 16 years of experience managing and executing media inventory across multiple channels.
Before joining Sensory Interactive, Jackie was most recently the Associate Media Director, Media Investment at global media agency OMD. While at OMD, she was responsible for managing hundreds of millions of dollars in television and digital spending for clients that included Clorox, Signet Jewelers, and Eli Lilly. Jackie’s work on these accounts included extensive use of data-driven targeting to maximize the value of clients’ investments, as well as the negotiation and execution of several multiplatform brand partnerships.
Jackie earned a Bachelor of Science degree in marketing from the State University of New York at Oswego.