Business Development Executive
Ed Farley is a global growth marketing executive with decades of experience developing multicultural marketing, sales, and partnership strategies for brands across the U.S. and around the world. His expertise includes transformational brand management, digital and traditional advertising campaigns, integrated customer experience planning, and sports and entertainment sponsorships. He holds significant international experience and is fluent in Brazilian Portuguese.
Ed leads Sensory Interactive’s growing business development team. He is responsible for defining the company’s overall sales strategy and establishing and executing growth plans that create strong, lasting relationships with current and prospective clients.
Before joining Sensory Interactive, Ed was Vice President of Brand and Creative Services for Edelman Financial Services, where he directed brand strategy and creative development for the industry-leading independent financial advisory firm.
Ed also served as the Vice President of Marketing and Brand Strategy for United Way Worldwide; the Head of Corporate Brand Strategy, Advertising, Sports and Entertainment Sponsorships for Humana; and in several global brand marketing leadership roles throughout 17 years at Anheuser-Busch, Inc.
Ed holds a Bachelor of Arts degree in international relations from Michigan State University. He is also a graduate of Harvard Business School’s Strategic Marketing Management Executive Education program and Northwestern University’s Institute of Advanced Advertising Studies’ program in partnership with the American Association of Advertising Agencies.