Bill Abercrombie

Director, Partnerships

Bill Abercrombie joined Sensory Interactive early in 2021 to serve an integral role in the Partnerships team. As a veteran in the arena entertainment, NBA, and NHL industries, Bill has directed over one billion dollars in partnership revenue for his represented properties.

Abercrombie recently completed a 9-year term as EVP of both Tampa Bay Sports and Entertainment (TBSE) and Tampa Bay Entertainment Properties (TBEP). Abercrombie served numerous roles as EVP including overseeing all brand relationships tying the Tampa Bay Lightning brand (NHL), the USF Athletics brands, and multiple entertainment venues to hundreds of national /regional brands using the varying TBSE/TBEP platforms to amplify their messages. Abercrombie accomplished this by utilizing multiple marketing platforms such as television, radio, print, social channels, OTT channels, in-arena and out-of-home digital advertising, on-site activations, market-wide promotions, and community engagements. These numerous brand relationships played a key role in the Tampa Bay Lightning being named the Number One franchise in all of professional sports by ESPN. Abercrombie also served as lead executive in Tampa Bay in structuring and negotiating naming rights agreements with both Amalie Motor Oil (Amalie Arena) and D.G. Yuengling & Son (Yuengling Arena).

Prior to his career in Tampa, Abercrombie served 20 years in the sports and entertainment industry in Atlanta as Senior Vice President of Philips Arena Sports Marketing. In this position, Bill was responsible for all corporate partnerships across major properties: Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and Philips Arena. During this tenure, Abercrombie also oversaw the management of all broadcast operations for the teams while serving on advisory boards for both the NBA and NHL.

On a personal level Bill has been engaged in numerous Tampa Bay area initiatives such as serving on the board of Feeding Tampa Bay, founding board member of the Vinik Sports and Entertainment program at USF, and as a Sun Dome/Yuengling Center board representative. Bill was also named to the Tampa Bay Business Journal’s 25 Executives to watch in 2018. Bill currently resides in South Tampa with his wife Cameron (Veterinarian at Tampa Veterinary Hospital) and two children Sara Beth (9th grade at Plant High School) and William (4th grade at Roosevelt Elementary).