News / Sensory Interactive Readying New SFMOMA Digital Display

SFMOMA Digital Display Installation

As the San Francisco Museum of Modern Art (SFMOMA) prepares for the May 23 opening of the enormous digital mural, The Chronicles of San Francisco, by internationally recognized artist JR, the team from Sensory Interactive is leading the effort to install and fine-tune the mural’s impressive 107’ by 16’ digital canvas.

To create the piece, JR set up a mobile studio in twenty-two locations around San Francisco, where he filmed, photographed, and interviewed more than twelve hundred people from across the city’s multifaceted communities. In the completed work, a digital mural will scroll across the display, bringing together the faces and untold stories of the people we encounter every day.

Sensory Interactive has provided design, technical specification, procurement, and project management services for the display, which, with a total of nearly 26 million pixels, is comparable in size to the largest digital displays in Times Square.

During the design process, Sensory Interactive worked with the artist to place the display in SFMOMA’s Roberts Family Gallery in a way that engages visitors and invites them into the space, and that also increases viewers’ sense of immersion. To facilitate this, Sensory Interactive rendered views of the space from a variety of angles to show different options for the display’s position and different approaches for joining its two planes.

The Sensory Interactive design and technology teams also worked with JR to explore various methods for smoothly drifting the video across the display to expose the full narrative of the finished art piece, as well as helping the artist find the display resolution and technology that best matched his vision for the exhibition.

As part of the project management process, members of the Sensory Interactive team traveled to the SNA Displays factory in Shanghai earlier this year with SFMOMA staff and representatives from the JR team. While there, the team reviewed the progress of the display’s production and tested its performance before its shipment to the U.S. In recent weeks, Sensory Interactive team members have visited the museum regularly to coordinate the work of a team from SNA Displays, which Sensory Interactive and SFMOMA selected for the display’s manufacture and installation.

Presented in SFMOMA’s soaring Roberts Family Gallery, The Chronicles of San Francisco will open May 23, 2019. The exhibition will be free and accessible to the public.