News / Sensory Interactive Names Tom Stipes Head of Strategic Initiatives

Sensory Interactive is pleased to announce that the company has named Tom Stipes to the position of Head of Strategic Initiatives.

Tom will be responsible for exploring new revenue opportunities related to next-stage, client-focused solutions, as well as looking at the potential for market innovation that will expand the Sensory Interactive brand throughout North America and around the world.

Tom will also work with current and prospective Sensory Interactive clients to develop and define directions for deploying the firm’s comprehensive, revenue-generating services to address the needs of the client’s existing or planned promotional platforms. His background and expertise as both a client and a consultant will allow him to help clients understand the value Sensory Interactive delivers in the areas of return on investment, audience engagement, and analytics.

Tom’s diverse background includes more than 30 years of experience covering digital signage technology, software, sports, sponsorship sales, media production, and event marketing. His experience as an entrepreneur will help him to identify and develop domestic and international alliances for Sensory Interactive, as well as enabling him to play an important role in the company’s brand positioning and strategic planning.

“Tom brings experience and expertise that will enhance our ability to help clients find ways to generate and expand consumer experiences and revenue opportunities across their portfolio,” said Sensory Interactive President and CEO Randy Byrd.

“Tom has a truly unique background spanning the worlds of digital signage networks and sports marketing, as well as a rich understanding of the economics behind complex projects and business relationships,” Byrd continued. “That background puts him in an excellent position to help communicate with our clients about opportunities to expand their growth with new and existing projects.”

Tom will be based in Sensory Interactive’s Atlanta office, which was established in 2018 to help the company build and maintain close relationships with existing and future clients and potential partners across the southeastern United States.