The Massachusetts Convention Center Authority has hired Sensory Interactive to develop new ambient content for the Boston Convention & Exhibition Center’s exterior LED video marquee. This original ambient content will play a key role in the BCEC’s daily programming strategy by providing engaging, entertaining moments that will help the 75-foot-tall, 40-foot-wide marquee capture the attention […]

Sensory Interactive is working with building owners SL Green Realty Corp. and Wharton Properties on the development and installation management of LED video displays for the new Express retail flagship store in New York’s Times Square. The Express sales area will be distributed through portions of both 1552 and 1560 Broadway, and will include approximately […]

Today we are pleased to unveil a new Sensory Interactive logo – one that reflects the exciting changes we have made to the firm over the last few months. Each of the changes is significant on its own, and together they dramatically enhance the range of services we can deliver throughout the life of a […]

Sensory Interactive’s Boston office recently completed its move into the Jenney Building in Boston’s historic Custom House District. The building, at 75 Central Street, was built in 1816 and is the last surviving section of the 1,300-foot-long Old Central Wharf Building. The Boston office focuses on content and operational management for Sensory Interactive’s large-scale digital […]

The LED video displays at 1515 Broadway in New York’s Times Square were put to dramatic use on New Year’s Eve as cosmetics manufacturer Nivea wrapped up its successful Kiss of the Yearcampaign. Situated in a high-profile spot directly behind the Nivea Countdown Stage – and also visible behind the smaller Nivea Kiss Stage – […]

Greg Giordano, Sensory Interactive’s Director of Design and Strategy, will be presenting at IHS Electronics & Media’s Touch Gesture Motion conference in Austin on December 12 and 13. In his presentation, Touch, Gesture, and Motion in Large-Format Interactive Displays, Greg will discuss how he and other interaction professionals are using touch, gesture, and motion to reduce […]

Sensory Interactive recently began work on two new projects at the leading edge of large-format digital content delivery. In New York City, Sensory Interactive is providing concept development and technology consulting services for a fully immersive “presentation wall” in a new conference center facility. In addition to specifying the system’s hardware and software, Sensory Interactive’s […]

The LED video displays at 1515 Broadway in New York’s Times Square continue to serve as a vehicle for valuable and entertaining community-oriented content. In recent weeks, Sensory Interactive, which designed the displays and is playing an ongoing role in their operation and content management, worked with building owner SL Green Realty Corporation and the […]

The Washington D.C. City Council has approved legislation that will allow Verizon Center (home to the NHL’s Capitals, NBA’s Wizards, and WNBA’s Mystics) to seek permits to install new and updated exterior signage and digital displays. Sensory Interactive is working closely with Verizon Center owner Monumental Sports & Entertainment to create a design and technology […]

The Atlantic Cities just published a concise, interesting article about the global trend of artists using LED screens as canvases for large-scale public art, with a specific focus on Boston Harbor Islands Pavilion and the Boston Convention & Exhibition Center. The article includes extensive comments from George Fifield, founder of Boston Cyberarts, which has handled […]