Macerich recently worked with Sensory Interactive to launch a new system of interactive wayfinding directories at properties across its nationwide retail portfolio.

This week’s official opening of the 61-story Salesforce Tower in San Francisco provided the first look at the unique system of LED “digital light pods” located at the base of the building.

Sensory Interactive is pleased to announce that Mark Petterson has joined the firm as Associate Director of the Design and Strategy team. Mark will direct a multidisciplinary team working on the planning, design, and documentation of a wide range of digital media projects.

The spring 2018 edition of Sensory Interactive’s Times Square Advertising Report shows continued strength in demand for space on Times Square’s large-format digital displays. The report is based on a visual observation of advertising and sponsorship activity across 71 digital displays in the Times Square market.

As part of its ongoing relationship with global CRM leader Salesforce, Sensory Interactive has developed building-top signage for three of the company’s high-rise office locations in cities across the United States. The building-top signs are located at Salesforce facilities in Indianapolis, New York, and Bellevue, Washington.

Sensory Interactive is pleased to announce it has elevated Steven Snyder to the role of Associate Director, Project Management. Steve will lead the members of Sensory Interactive’s project management team as they coordinate the work of designers, technologists, fabricators, and vendors on a wide range of assignments.

Foot Locker LED Displays at 8 Times Square

Times Square’s new Foot Locker flagship store is now open at the corner of Broadway and West 41st Street, where it is supported by a high-impact LED video display installation designed and implemented by Sensory Interactive.

Retail Center Rotating LED Display

Sensory Interactive worked with PREIT to develop a network of three large-format rotating LED displays at PREIT’s Philadelphia-area Cherry Hill Mall, Plymouth Meeting Mall, and Willow Grove Park properties.

10 Times Square’s new LED displays, which were initially unveiled late last year with the presentation of the 24:7 video art program, are now fully operational and ready for the opening of the building’s new ground floor retail tenant, Champs Sports.

1565 Broadway Digital Displays

Not long after overseeing the launch of one of the world’s largest continuous exterior displays at 20 Times Square, Sensory Interactive has unveiled another high-profile display installation in the neighborhood, this time on a building just 20 feet wide.