Sensory Interactive Managing Director of Technology Larry Zoll will be presenting alongside Macerich Head of Marketing Kurt Ivey at the 2020 Digital Signage Expo in Las Vegas. The pair will discuss the nationwide network of digital wayfinding kiosks that Sensory Interactive worked with Macerich to launch at the developer’s retail centers across the U.S.
In the presentation, Larry and Kurt will address the challenges that accompanied the rollout of this integrated system of interactive kiosks. They will also share their insights on how taking a portfolio-wide approach to this kind of kiosk program can increase efficiency and enhance revenue potential.
The presentation, titled The Inside Story of an Integrated, Nationwide Digital Wayfinding Program, will take place on April 2 at 9:15. For more information about Digital Signage Expo, which takes place from March 31 to April 3 at the Las Vegas Convention Center, visit the DSE website.