Sensory Interactive has helped to launch another digital out-of-home platform in downtown Los Angeles, this time at the Alina tower on 9th Street between Flower and Figueroa Streets. The new 1,000-square-foot digital display is located at the base of the 28-story apartment building, which is the second phase of the two-building APEX development.
Sensory Interactive worked with developer Holland Partner Group to provide documentation, procurement, project management, and media sales consulting services for the display.
The Sensory Interactive team began by coordinating with the project’s architects, engineers, general contractor, and other consultants to create design documentation and other materials required for the request for proposal process and the eventual fabrication and installation of the display. This included establishing the display’s structural, electrical, and network infrastructure needs, as well as defining the content program for the display to create detailed requirements for its content management system.
Next, the team worked with the developer to solicit proposals from potential display manufacturers and integrators and evaluate the responses to select the vendor most appropriate for the unique needs of the project. Following a comprehensive RFP process, the team selected YESCO for the display’s procurement, fabrication, and installation, using LED an display manufactured by Sansi North America.
During the installation and launch process, Sensory Interactive provided a comprehensive range of project management services, including coordinating the work of the display integrator and the owner’s design team, ensuring adherence to the project budget, and confirming that all display hardware and software complied with the contract documents.
While the design and installation of the display were underway, Sensory Interactive’s revenue strategy group worked on behalf of Holland Partner Group to negotiate a long-term agreement with media sales firm Big Outdoor.
This media sales consulting effort was supported by members of Sensory Interactive’s creative content team, who produced materials highlighting the unique opportunity presented by the display’s location, visibility, and technical capabilities. These materials included a video depicting the display in operation and presenting neighborhood information, project details, and view diagrams.