Perform Initial Valuations
Signage, naming rights, sponsorship and events can be a significant source of revenue for a real estate development. We develop valuation assessments that help owners understand the revenue potential of existing and proposed assets.
Find Media Sales Companies
We help our clients to define their ideal business relationship with a media sales company and conduct searches to identify the right partner. Then we assist in the negotiation of financial terms and aid in the execution of service agreements.
Manage Media Sales Companies
We help our clients to manage their media sales company agreement to ensure projected revenues are met to maximize returns over the term of an agreement.
Victory Park – Dallas, Texas
This substantial mixed-use development being completed by EStein USA includes a network of revenue-generating dynamic displays that reach and engage audiences throughout the environment. In addition to new media distributed throughout the property, this initiative includes end-of-life replacement of the signature LED displays outside of American Airlines Arena.
During the design and installation of the system, the owner engaged Sensory Interactive to present this dynamic network of digital and static displays to media sales firms and help them secure a media sales service agreement. We consulted with the owner to define the ideal business model, created animations to illustrate the opportunity, developed and distributed an RFP, and managed the RFP process. After identifying the most appropriate respondent, we assisted with the negotiation of financial terms and guided the parties through the execution of a service agreement. The financial terms defined in the media sales agreement exceed pro forma revenue requirements.
9 Times Square – New York City
American Realty Capital engaged Sensory Interactive to work with retail broker CBRE in the pursuit of a long-term tenant for 15,400 square feet of Class A retail space tied to 7,500 square feet of dynamic signage. We worked with the owner and brokerage team to establish the value of the signage assets and develop marketing materials that highlight the opportunity the signage presents. We also interacted directly with brand and marketing executives at prospective tenant organizations, and guided CBRE representatives through tenant conversations to help them effectively convey the value of the unique signage assets.
719 Seventh Avenue – New York City
SL Green Realty Corp tapped Sensory Interactive to create a one-of-a-kind digital spectacular as part of their new Times Square retail building. The design maximizes the property’s exposure to the enormous Times Square crowds, as well as its revenue potential.
SL Green decided to market 75% of the time on the display to establish a long-term, guaranteed revenue stream, and they engaged Sensory Interactive to execute a search for a media sales firm. Our management of the RFP process included developing and distributing an RFP, animations, and related collateral that introduced the opportunity to the media marketplace, and then assisting SL Green in the selection process and negotiating financial and contract terms. The resulting arrangements exceeds the initial financial expectations.