Building owners around the world are using digital out-of-home platforms to add significant value to their properties. These platforms can monetize nearby pedestrian and vehicular traffic, create a higher profile for the building, and provide highly valuable promotion for tenants. In addition to becoming commonplace in landmark environments like New York’s Times Square, large-format display installations are also generating advertising and sponsorship revenue and boosting rental rates at well-located properties in smaller cities worldwide.
Services Covering the Full Project Lifecycle
Sensory Interactive provides programming and implementation services for digital out-of-home platforms that generate returns on investment of more than 25% for clients.
Our involvement with these projects often begins in the initial evaluation and ROI analysis phase, when we identify potential locations for digital media, analyze regulatory issues and related constraints, survey the current and projected market, make recommendations regarding technology approaches and revenue strategies, and develop ROI estimates for various scenarios.
We then work with clients to develop and document the installation’s design and technical specifications. This includes evaluating and selecting the best systems, providers, and developers for project hardware and software, and creating detailed plans for the installation’s integration with the project’s architecture.
We then manage the production, installation, and launch of the system, and frequently provide ongoing content creation and operational management services. This comprehensive, single-consultant approach ensures that the project’s architecture, hardware, software, and content are fully aligned to meet the owner’s long-term objectives.
In recent years, Sensory Interactive has served as the guiding force on some of Times Square’s largest digital media “spectaculars,” and we have also worked on other large-format outdoor installations at retail, cultural, sports, and public facilities across the United States.
In addition to creating and operating the installations themselves, we also develop compelling electronic and printed materials that help owners to effectively market the installations to potential advertisers, sponsors, and tenants.