Dynamic Environments

Evaluating, planning, launching, and operating dynamic environments that generate value, provide timely and relevant information, engage audiences, and create memorable experiences.

We create dynamic environments that inform, entertain, motivate, and delight. Whether these take the form of interactive donor recognition installations, educational tools at museums, or brand-building and presentation-enhancement systems at corporate offices, we carefully coordinate user needs, technology, and content to ensure the long-term success of the installation.

Begin by Defining the User Experience
When creating a dynamic environment, we use the needs, goals, and objectives of users to drive all other project decisions. This means focusing first on defining the user experience, and then letting that inform critical technology decisions, rather than evaluating technology in a user-experience vacuum.

Design Hardware, Software, Interactivity, and Content Together
We believe that designing or selecting any component of a system without fully considering the other components can be almost as damaging as beginning the process without a clear understanding of the user experience. Hardware decisions, in particular, need to be made with a clear understanding of the project’s content requirements, the hardware’s lifecycle costs, and infrastructure limitations.

Start Planning for Operations Immediately
Failure to give advanced consideration to post-launch issues can doom even the best-designed interactive installation. For a system to be successful, the client and consultants must take time during the planning process to address key operations-related questions, including identifying short- and long-term sources of content, and establishing responsibility for system management and maintenance.

Using these principles, we have successfully developed a variety of dynamic environments, all created specifically for the unique needs of the client organization and the facility’s visitors. These environments have included support for multiple simultaneous users, both gestural and touch-screen control, and the ability to deliver a wide range of high-resolution, user-control content.