team / Lori

Lori L. Cloonan

Director, Business Development

Lori Cloonan is an expert in digital signage and promotional platforms, with a particular emphasis on sports and entertainment facilities. She has worked with dozens of professional and collegiate sports organizations and arena owners across the nation to deploy large-scale LED display installations and AV control systems.

As Sensory Interactive’s Director of Business Development, Lori leads the business development team as they work with current and prospective clients to formulate strategies for the launch and monetization of comprehensive promotional platforms. Her deep understanding of the latest available technology and industry best practices help ensure that these platforms strike the perfect balance between generating revenue, building brands, and enhancing the experience of visitors or fans.

Before joining Sensory Interactive, Lori was most recently with the digital LED division of Panasonic Corporation, where she was the director of sales for the sports and entertainment group. In this role, Lori was responsible for projects that included the expansion of the Pro Football Hall of Fame, Michigan State University’s Izzo Hall of History, Crown Fountain in Chicago’s Millennium Park, and the Texas Live! entertainment district.

Lori’s 20-year career also includes senior positions at AV solutions provider AMX (now owned by HARMAN), Advanced Design, and ISR Integration. She earned a Bachelor of Business Administration degree from DePaul University.