team / Laine

Laine Hardy

Senior Associate, Design and Strategy

Laine Hardy focuses on the conceptual design and programming stage of projects, where she helps clients envision the possibilities of digital media. She develops compelling experiences for promotional platform display networks, identifies optimal configurations for Times Square spectaculars, and works closely with our client’s architects to develop well-integrated interior LED displays that provide engaging user experiences. She also plays a hands-on role in bringing projects to life through physical mock-ups.

Laine has been an integral member of the Sensory Interactive team for some of our most significant digital media projects, including the award-winning Zuckerberg San Francisco General Hospital and Trauma Center interactive donor recognition wall and the new LED spectaculars at 1515 Broadway in New York City.

Laine holds a Master of Architecture degree from the University of Texas at Austin and has worked extensively on the design of commercial and residential projects across the United States. Her experience with highly detailed architectural projects, design-build installations, pottery, and metalwork give her a keen eye for the details of each project and help her to recognize how those details work together to create rich experiences for people as they interact with digital media.

In addition to her design skills, Laine is an experienced project manager and has a deep understanding of architectural documentation, modeling, and construction. Laine received her undergraduate degree from the University of Michigan Taubman College of Architecture and has also studied at the Southern California Institute of Architecture.