News / Signage Plays Starring Role in New Salesforce Video

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An in-house team from Salesforce has produced a video celebrating the company’s new home in New York City. The star of the video – along with Salesforce mascot Astro, of course – is Salesforce Tower’s dramatic new building-top signage.

As the production manager for the fabrication, installation, and commissioning of the tower’s signage, Sensory Interactive worked closely with the Salesforce team to make sure they were there to capture the most active and engaging moments at each stage of the project.

Sensory Interactive staff also managed access to all buildings and jobsites required for production, hired required production-support staff, and procured the necessary cameras and lighting equipment to cover multiple video shoots at fabricator North Shore Neon on Long Island and at Salesforce Tower at 3 Bryant Park in New York City.

In addition to being a unique and entertaining way to announce Salesforce’s expanded presence in New York City, the video is a compelling narrative account of the life of a high-profile signage project, from concept to completion.