News / Sensory Interactive Managing Digital Media Operations for Brooklyn’s City Point Project

Washington Square Partners has engaged Sensory Interactive to provide operations services for digital media assets at its new City Point mixed-use development in Downtown Brooklyn. The 1.8-million-square-foot, $1 billion project includes retail, residential, and office space, and is located along Brooklyn’s busiest retail corridor.

The digital media program being managed by the Sensory Interactive team includes four large-scale interior LED displays, five exterior LEDs, and eleven smaller interior LCD components.

At City Point, we are providing operations services separate from display design and implementation, which were completed prior to our involvement with the project. We began by working with the owner and their third-party media sales organization, Big Outdoor, to develop the programming model for the system. This included establishing the length of content loops and types of content that will be displayed, as well as creating specific language for use in media agreements with advertisers, sponsors, and tenants.

A key element of our work at City Point is the scheduling and management of all system content. This includes working directly with tenants that include Target, Alamo Drafthouse Cinema, Trader Joe’s, and the Century 21 department store to ensure that all content meets the system’s technical requirements and that content is scheduled for maximum impact. We are also working with the owner’s branding agency, Pentagram, to schedule and deliver promotional and placemaking content for the project itself.

Our operational services team is providing 24/7 remote monitoring of the system. Using a combination of web-based cameras and the installation’s content management system, we are ensuring that all components are operating as expected and establishing that the requirements of leases and media agreements are being satisfied.

We are also coordinating warranty maintenance and repairs with the system manufacturer, Daktronics, and providing regular updates to the owner on any outstanding service issues.

In addition to managing the presentation of content produced by tenants’ in-house teams and other consultants, our own creative content team has worked with the owner to develop content that promotes the project’s 48-story City Tower residential building.

Project rendering provided by Pentagram.