News / Sensory Interactive Kicks Off New U.S. Projects

2016 has been a busy year for Sensory Interactive. In addition to completing the deployment of some high-profile projects, we have several new engagements underway, both in the Unites States and around the world. Here is an overview of the newest U.S. projects, ranging from sports facilities and technology centers to major urban mixed-use developments.

Texas Live!
We are working with The Cordish Companies on the creation of a promotional platform for their Texas Live! development in Arlington. Texas Live! is a $200-million mixed-use district adjacent to the Texas Rangers’ Globe Life Park. The project will include dining, entertainment, a hotel, and 35,000 square feet of convention space.

The promotional platform we are creating for the new district will include digital and static signage and video displays that will support the project’s emphasis on sports and entertainment. The platform will also incorporate live-event spaces with specialized audio and lighting features that can be utilized for game-day festivities and other special events.

Coda Tech Square
Coda Tech Square is a 750,000-square-foot mixed-use project in Midtown Atlanta that will include office space, retail, and a data center. Georgia Tech’s high-performance computing center is a major component of the project.

We are working with project developer Portman Holdings and architect John Portman & Associates to create a large-scale interactive media experience for Coda Tech Square’s new outdoor urban plaza. This installation will help to reinforce the neighborhood’s reputation as a center for research and innovation, while also energizing and activating the space, which is destined to become a gathering place and outdoor living room for Tech Square and Midtown Atlanta.

Miami Worldcenter
We are creating a promotional platform and project-wide network of digital and static signage for Miami Worldcenter (pictured above), a ten-block development just north of the Miami CBD. One of the largest urban mixed-use projects in the U.S., Miami Worldcenter will include luxury residences, a convention hotel, meeting facilities, and 450,000 square feet of retail, dining, and entertainment space.

The program we are developing for the project will focus on creating value for the owners by generating revenue, supporting tenants’ business objectives, energizing public spaces, and delivering relevant messages to project visitors, all while strengthening the Miami Worldcenter brand.

Carolina Panthers
We have completed the programming of digital media upgrades to the club-level restaurants and bars at Bank of America Stadium in Charlotte, which is home to the NFL’s Carolina Panthers. We are now working on detailed documentation and implementation of the system’s high-resolution, large-format LED video displays and LCDs, including integrating with architecture by Wagner Murray Architecture.

The upgrades will improve the fan experience by bringing the video feed from the seating bowl into the concourse, and also giving some spaces a sports-bar feel, where fans can check in on other games or news from around the league. We are also working with the stadium to deploy a new content management system that will link the production booth, video trucks, and all club-level displays.

Wade Park
We have started work on the development of a promotional platform for the Wade Park mixed-use development in Frisco, Texas. This 175-acre project just north of Dallas will include specialty retail space, apartments, hotels, single-family homes, and six million square feet of office space.

The promotional platform we are creating for the project will provide opportunities for revenue generation and support future live events such as concerts and festivals. The platform will also integrate highly focused digital media content into the everyday experience of Wade Park residents and visitors.