Sensory Interactive is working with Tishman Realty Corp. on the repositioning and re-leasing of E*Walk, a 240,000-square-foot retail and entertainment development near Times Square. Sensory Interactive’s scope of work includes developing a comprehensive program of exterior digital signage, static signage, and retail signage, as well as defining value associated with signage for the project.
The site is located along 42nd Street between Seventh and Eighth Avenue, at one of the busiest intersections in New York, and these new signage elements will help E*Walk and its tenants to capitalize on this prime retail location.
The Sensory Interactive team has started implementation with the development of a new LED display for Regal Cinemas, to be located on 42nd Street.
This article in Chain Store Age has more information about the project.