News / Sensory Interactive Grows West Coast Presence

Sensory Interactive has long been recognized for its work on digital media installations in New York’s Times Square and across the eastern and central United States. In recent years, however, Sensory Interactive has dramatically expanded its national footprint by increasing its activities on the west coast.

This expansion began with a small but diverse assortment of projects in San Francisco. The firm developed an interactive donor wall for the University of California, San Francisco Medical Center’s Mission Bay campus, and then created a similar installation for the expansion and modernization of the Zuckerberg San Francisco General Hospital and Trauma Center.

350 Mission Digital Displays

Sensory Interactive’s early west coast work also included the creation of a significant display installation (above) at Kilroy Realty’s 350 Mission project in San Francisco. Located in the five-story lobby space of the 30-story office tower, the display is nearly 40 feet tall by 70 feet wide, with a total surface area of more than 2,600 square feet.

Soon after completing these early San Francisco projects, the firm established a foothold in Los Angeles. Its initial work in the city was primarily in the area of revenue strategy and media sales consulting. Projects included 18,000 square feet of LED displays at the downtown Circa mixed-use development, an LED display at the base of the 28-story Apex II apartment project (below), and a multi-display installation at a planned mixed-use development at 3900 South Figueroa, across from the recently completed Banc of California Stadium.

Sensory Interactive’s ongoing relationship with retail developer Macerich has also led to several projects in western states. The rollout of interactive directories at Macerich projects nationwide took Sensory Interactive to the California communities of Walnut Creek, Santa Monica, Sacramento, Cerritos, Thousand Oaks, Fresno, and Modesto, as well as Portland, Oregon, and the Arizona cities of Glendale and Chandler.

The company’s work for Macerich across the U.S. has also included the planning and implementation of large-format exterior displays at Santa Monica Place in Los Angeles (below) and Broadway Plaza in Walnut Creek (at top of page).

Another ongoing Sensory Interactive client, San Francisco-based Salesforce, has also played a big role in keeping the company busy in the western U.S. At the company’s new Salesforce Tower headquarters building, Sensory Interactive is directing the deployment of seven ultra-fine-pitch LED displays in the lobby, multifunction spaces, innovation centers, and conference rooms of the new Salesforce Tower. An outdoor plaza at the building will feature a unique system of LED “digital light pods” created by Sensory Interactive.

The Sensory Interactive team also provided planning, design, documentation, bidding and project management services for a high-rise building-top sign at Salesforce’s new office tower in Bellevue, Washington.

Next door to Salesforce Tower, Sensory Interactive developed a promotional platform for the new Salesforce Transit Center (below), which began operations on August 11. This promotional platform is enabling the Transbay Joint Powers Authority (TJPA) to generate significant revenue that will help to offset the cost of the facility. Sensory Interactive worked with project architect Pelli Clarke Pelli and the TJPA to refine the facility’s digital signage program and brand activation spaces to maximize their potential for revenue generation and then helped to select a firm responsible for the sales and management of content on the platform.

Sensory Interactive’s work in California and other western states is showing no signs of slowing down. The company is now in the early stages of work on the implementation of a comprehensive promotional platform for the 300-acre Hollywood Park development, which will be home to the new stadium for the Los Angeles Rams, and the company is in the midst of a similar project for Miracle Mile Shops in the heart of the Las Vegas Strip.