Attendees at the June 7th President’s Reception and opening night of the 2012 Society for Environmental Graphic Design Conference each enjoyed a few seconds of Times Square fame, thanks to Sensory Interactive, Orange Barrel Media, and event sponsor SNA. Nearly 300 attendees at the event, which took place in the Broadway Lounge at the Times […]

The May/June issue of Signage Solutions Magazine includes a two-page feature story on our work at 1515 Broadway in New York’s Times Square. The article details the opportunities and challenges presented by the landmark building’s unique location, and chronicles our development of a distinctive new media experience for the facade of the high-profile project, which […]

On March 7, at its annual awards dinner in Las Vegas, Digital Signage Expo gave top honors to the system of interactive walls created by Sensory Interactive and content developer ZEBRADOG for the Wisconsin Institutes for Discovery. In addition to presenting the installation with a Gold Apex Award in the Education/Healthcare category, the panel of […]

The Boston Convention & Exhibition Center and the Penny Arcade Expo (PAX) have finalized an agreement for PAX to remain at the facility for another ten years. PAX is quickly becoming one of the preeminent gaming conventions, with more than 30,000 attendees participating in its three-day event. The size of the convention, and the dynamic, visual nature […]

On March 28, during a reception at the City Club of San Francisco, the Digital Screenmedia Association (DSA) presented Sensory Interactive with two prestigious Industry Excellence Awards. The DSA recognized Sensory Interactive for their efforts on the Boston Convention & Exhibition Center Marquee and Video Wall in the category of “Best Government Deployment – Digital […]

The 80-foot marquee that Sensory Interactive assisted with as part of a comprehensive interior and exterior LED video display program for the Boston Convention & Exhibition Center is generating rave reviews in the local Boston media for its use as a canvas for some very high-profile artwork. Shortly after the launch of the new LED […]

In response to the growing number of opportunities for the use of dynamic content on the Boston Convention & Exhibition Center’s exterior marquee, the Sensory Interactive team recently developed a simplified system for creating and deploying dynamic information on this iconic element. Since the marquee’s content management and scheduling software, Visiconn, has the ability to […]

Sensory Interactive is providing design and technical consulting services for a comprehensive promotional platform at Cidade da Copa, one of the venues for World Cup 2014. Located outside of Recife, Brazil, Cidade da Copa is a mixed-use development that will include a new soccer stadium, 500,000 square feet of retail and entertainment space, and a […]

Throughout December, the iconic displays at 1515 Broadway in New York’s Times Square featured innovative content that capitalized on the displays’ high-profile, high-traffic location, and gave users a chance to participate in content creation. For Nivea’s “Kiss” campaign, Sensory Interactive customized its content delivery system to augment the company’s display advertising with a constantly updated […]

In recent months, 1515 Broadway owner SL Green Realty Corporation, with the help of Sensory Interactive, has used the building’s iconic new LED displays in response to events ranging from the triumphant to the tragic. In February, the displays were used to congratulate the Super Bowl Champion New York Giants and deliver animated content created […]