News

art

The 80-foot marquee that Sensory Interactive assisted with as part of a comprehensive interior and exterior LED video display program for the Boston Convention & Exhibition Center is generating rave reviews in the local Boston media for its use as a canvas for some very high-profile artwork. Shortly after the launch of the new LED […]

BCEC Blog

In response to the growing number of opportunities for the use of dynamic content on the Boston Convention & Exhibition Center’s exterior marquee, the Sensory Interactive team recently developed a simplified system for creating and deploying dynamic information on this iconic element. Since the marquee’s content management and scheduling software, Visiconn, has the ability to […]

WorldCup Blog

Sensory Interactive is providing design and technical consulting services for a comprehensive promotional platform at Cidade da Copa, one of the venues for World Cup 2014. Located outside of Recife, Brazil, Cidade da Copa is a mixed-use development that will include a new soccer stadium, 500,000 square feet of retail and entertainment space, and a […]

Lexus Blog

Throughout December, the iconic displays at 1515 Broadway in New York’s Times Square featured innovative content that capitalized on the displays’ high-profile, high-traffic location, and gave users a chance to participate in content creation. For Nivea’s “Kiss” campaign, Sensory Interactive customized its content delivery system to augment the company’s display advertising with a constantly updated […]

current events Blog

In recent months, 1515 Broadway owner SL Green Realty Corporation, with the help of Sensory Interactive, has used the building’s iconic new LED displays in response to events ranging from the triumphant to the tragic. In February, the displays were used to congratulate the Super Bowl Champion New York Giants and deliver animated content created […]

AEO Blog

Digital Signage magazine presented a 2012 DIGI Award to display manufacturer Prysm for their laser phosphor display (LPD) system for digital mannequins in American Eagles Outfitters’ 24,000-square-foot flagship store in New York’s SOHO neighborhood. Sensory Interactive collaborated with Prysm on the design and development of the digital mannequins. In addition to offering remarkable resolution and a […]

cameras Blog

At New York’s 1515 Broadway, where Sensory Interactive recently created a system of iconic LED displays, we have now deployed a network of four full-motion video cameras that provide real-time views of the displays and their content, creating a valuable new tool for advertisers, system operators, and the project’s sales team. The system is as […]