News

With the successful launch of the integrated promotional platform that Sensory Interactive created for Washington D.C.’s Verizon Center, our role on the project has shifted to the ongoing management of the system. We worked with owner Monumental Sports & Entertainment to plan, design, and implement a system of eight large-format, high-resolution digital displays for the […]

When the Fashion Outlets of Chicago opened their doors this fall to more than 130 luxury retailers, the center also unveiled one of the country’s most expansive uses of exterior digital media displays. The installation includes three double-faced, 20- by 30-foot displays and multiple 20-foot-tall digital “ribbons,” with lengths of up to 395 feet. With […]

Crews are hard at work installing the structural frame for what will be a 9,000 square-foot LED video display in Times Square. This photo shows the steel installed to about half of its final height.  

The new interior and exterior promotional platform at Washington D.C.’s Verizon Center began to take shape late last month, with workers installing digital displays throughout the entrance to the project’s Metrorail station. The photos here show these displays in test mode, shortly after their installation. Crews are currently installing the large displays on the arena’s […]

The LED video displays at 1515 Broadway continue to play an important role in Times Square’s Midnight Moment: A Digital Gallery program. Launched just over a year ago by the Times Square Advertising Coalition in partnership with Times Square Arts, Midnight Moment is a coordinated nightly effort by Times Square display operators to present synchronized, cutting-edge […]

The Sensory Interactive team was in China last week, accompanied by ownership representatives from the company’s 1552 Broadway and Verizon Center projects. The group visited Sansi’s Shanghai manufacturing facilities to conduct factory acceptance tests of LED displays that are being prepped for shipment to the United States and installation in New York City and Washington D.C. […]

Sensory Interactive recently completed the development of a system of print and digital marketing graphics for Agiliance, the leading independent provider of integrated risk management solutions for governance, risk, and compliance programs. The graphics program was developed to increase the company’s visibility at the 2013 RSA Conference, a global information security event held annually in […]

Sensory Interactive President and CEO Randy Byrd was recently called upon as an industry expert to discuss the technology selected for one of the largest video walls in the world – a 120′ wide x 10′ high Prysm Laser Phosphor Display (LPD) installation at the headquarters of media and Internet company IAC. Watch this video […]

The Massachusetts Convention Center Authority has hired Sensory Interactive to develop new ambient content for the Boston Convention & Exhibition Center’s exterior LED video marquee. This original ambient content will play a key role in the BCEC’s daily programming strategy by providing engaging, entertaining moments that will help the 75-foot-tall, 40-foot-wide marquee capture the attention […]

Sensory Interactive is working with building owners SL Green Realty Corp. and Wharton Properties on the development and installation management of LED video displays for the new Express retail flagship store in New York’s Times Square. The Express sales area will be distributed through portions of both 1552 and 1560 Broadway, and will include approximately […]