Sensory Interactive is working with developer EDGE Realty Partners to plan and implement a significant promotional platform for EDGE’s new mixed-use development in southwest Houston. The development, the Grid, is a mixed-use reinvention of a landmark Texas Instruments research and manufacturing campus in southwest Houston. The 192-acre project will include retail, residential, office, dining, entertainment, […]

Coca-Cola’s robotic three-dimensional billboard in Times Square has been a hot topic since it launched this summer, with observers divided on whether it is a genius piece of engineering or an unnecessary gimmick. Online publication Sixteen:Nine waded into the discussion this week with an article collecting opinions on the sign from around the industry. The piece […]

Sensory Interactive is pleased to welcome Steven Snyder as a Senior Associate on the Project Management team. Steve has more than 35 years of experience deploying technology in event venues and other public environments, with a focus on the use of innovative software and hardware to achieve critical business objectives. He has managed projects with […]

Our interactive donor recognition wall at the Zuckerberg San Francisco General Hospital and Trauma Center earned another industry award this week. This time it was a 2017 Elevate Award, presented by the Interactive Customer Experience Association for excellence in interactive customer experience technologies. The project received the award for Best Interactive Customer Experience Deployment in […]

UNC REX Healthcare’s new North Carolina Heart & Vascular Hospital is a specialized, technology-focused facility that provides world-class care to the Raleigh community and beyond. UNC REX Healthcare engaged Sensory Interactive to develop an interactive digital experience that tells the story of REX Hospital and pays tribute to the people who made this new leading-edge […]

An in-house team from Salesforce has produced a video celebrating the company’s new home in New York City. The star of the video – along with Salesforce mascot Astro, of course – is Salesforce Tower’s dramatic new building-top signage. As the production manager for the fabrication, installation, and commissioning of the tower’s signage, Sensory Interactive […]

Sensory Interactive has completed another digital media project for SL Green Realty Corp. in New York’s Times Square district. The new LED displays at 719 Seventh Avenue connect the retail tenant to the Times Square audience, maximizing the value of a small piece of real estate. The building and the displays replace older, inefficient, cluttered designs […]

1460 Broadway’s new large-format LED displays – developed by Sensory Interactive for owner Meringoff Properties – are now fully operational and making their mark on New York’s Times Square. Meringoff recently completed a major renovation of the property, and the new digital displays are enhancing the building’s presence in Times Square’s valuable retail and advertising environment. […]

Sensory Interactive has completed another component of Macerich’s nationwide digital signage network. Located at Macerich’s Queens Center project in New York City, this double-faced rotating LED sign further expands the network’s ability to present large-scale, high-resolution content for retailers, brands, movie studios, and local advertisers. Sensory Interactive began the project by working with Macerich to […]

Our interactive donor recognition wall at the Zuckerberg San Francisco General Hospital and Trauma Center earned a Silver award in this year’s DSE APEX Awards. The awards were presented earlier this week at a ceremony during the 2017 Digital Signage Expo in Las Vegas, Nevada. At the event, DSE unveiled the selections made by their […]