Sensory Interactive has completed another digital media project for SL Green Realty Corp. in New York’s Times Square district. The new LED displays at 719 Seventh Avenue connect the retail tenant to the Times Square audience, maximizing the value of a small piece of real estate. The building and the displays replace older, inefficient, cluttered designs […]

1460 Broadway’s new large-format LED displays – developed by Sensory Interactive for owner Meringoff Properties – are now fully operational and making their mark on New York’s Times Square. Meringoff recently completed a major renovation of the property, and the new digital displays are enhancing the building’s presence in Times Square’s valuable retail and advertising environment. […]

Sensory Interactive has completed another component of Macerich’s nationwide digital signage network. Located at Macerich’s Queens Center project in New York City, this double-faced rotating LED sign further expands the network’s ability to present large-scale, high-resolution content for retailers, brands, movie studios, and local advertisers. Sensory Interactive began the project by working with Macerich to […]

Our interactive donor recognition wall at the Zuckerberg San Francisco General Hospital and Trauma Center earned a Silver award in this year’s DSE APEX Awards. The awards were presented earlier this week at a ceremony during the 2017 Digital Signage Expo in Las Vegas, Nevada. At the event, DSE unveiled the selections made by their […]

Sensory Interactive is working with Tishman Realty Corp. on the repositioning and re-leasing of E*Walk, a 240,000-square-foot retail and entertainment development near Times Square. Sensory Interactive’s scope of work includes developing a comprehensive program of exterior digital signage, static signage, and retail signage, as well as defining value associated with signage for the project. The […]

This holiday season, Sensory Interactive worked with Kilroy Realty Corporation (KRC) to develop a new collection of sophisticated animated content for the LED video display in the lobby of KRC’s 350 Mission building in San Francisco.  The new material was integrated with the existing artistic program, which plays during the lobby’s peak morning, noon, and […]

Washington Square Partners has engaged Sensory Interactive to provide operations services for digital media assets at its new City Point mixed-use development in Downtown Brooklyn. The 1.8-million-square-foot, $1 billion project includes retail, residential, and office space, and is located along Brooklyn’s busiest retail corridor. The digital media program being managed by the Sensory Interactive team […]

2016 has been a busy year for Sensory Interactive. In addition to completing the deployment of some high-profile projects, we have several new engagements underway, both in the Unites States and around the world. Here is an overview of the newest U.S. projects, ranging from sports facilities and technology centers to major urban mixed-use developments. […]

We are working with multiple landowners in the area surrounding Washington D.C.’s Nationals Ballpark to create promotional platforms that will help to establish a sense of place in public areas, facilitate high-profile events, and enable developers to effectively capitalize on the district’s growing traffic and visibility. The 500-acre Capitol Riverfront neighborhood – which is anchored […]

Sensory Interactive is creating a comprehensive promotional platform for the high-profile La Estácion Oxígeno development in San Jose, Costa Rica. Architect The Jerde Partnership has designed the two-million-square-foot project around the idea of a “human playground.” They have divided Oxígeno into four distinct plazas that will each feature different activities and design themes. These plazas […]