Miracle Mile Shops

Sensory Interactive is working with Miller Capital Advisory on the development of a comprehensive promotional platform for Miracle Mile Shops in the heart of the Las Vegas Strip. This promotional platform will use a combination of digital and static displays, specialized audio and lighting equipment, and a centralized content management system to generate new revenue […]

Nationals Park Crowd

Sensory Interactive is working with the owners of Major League Baseball’s Washington Nationals to design and implement a digital display network for Nationals Park in Washington, D.C. The system will include five large LED displays spread across the exterior of the ballpark and the attached parking garage. This project is an expansion of a relationship […]

The Grid Before

Sensory Interactive is working with developer EDGE Realty Partners to plan and implement a significant promotional platform for EDGE’s new mixed-use development in southwest Houston. The development, the Grid, is a mixed-use reinvention of a landmark Texas Instruments research and manufacturing campus in southwest Houston. The 192-acre project will include retail, residential, office, dining, entertainment, […]


Coca-Cola’s robotic three-dimensional billboard in Times Square has been a hot topic since it launched this summer, with observers divided on whether it is a genius piece of engineering or an unnecessary gimmick. Online publication Sixteen:Nine waded into the discussion this week with an article collecting opinions on the sign from around the industry. The piece […]

Steve Snyder

Sensory Interactive is pleased to welcome Steven Snyder as a Senior Associate on the Project Management team. Steve has more than 35 years of experience deploying technology in event venues and other public environments, with a focus on the use of innovative software and hardware to achieve critical business objectives. He has managed projects with […]

2017 Elevate Awards

Our interactive donor recognition wall at the Zuckerberg San Francisco General Hospital and Trauma Center earned another industry award this week. This time it was a 2017 Elevate Award, presented by the Interactive Customer Experience Association for excellence in interactive customer experience technologies. The project received the award for Best Interactive Customer Experience Deployment in […]

UNC REX Interactive Digital Experience

UNC REX Healthcare’s new North Carolina Heart & Vascular Hospital is a specialized, technology-focused facility that provides world-class care to the Raleigh community and beyond. UNC REX Healthcare engaged Sensory Interactive to develop an interactive digital experience that tells the story of REX Hospital and pays tribute to the people who made this new leading-edge […]


An in-house team from Salesforce has produced a video celebrating the company’s new home in New York City. The star of the video – along with Salesforce mascot Astro, of course – is Salesforce Tower’s dramatic new building-top signage. As the production manager for the fabrication, installation, and commissioning of the tower’s signage, Sensory Interactive […]

719 7th Avenue NYE

Sensory Interactive has completed another digital media project for SL Green Realty Corp. in New York’s Times Square district. The new LED displays at 719 Seventh Avenue connect the retail tenant to the Times Square audience, maximizing the value of a small piece of real estate. The building and the displays replace older, inefficient, cluttered designs […]

1460 Broadway LED Displays

1460 Broadway’s new large-format LED displays – developed by Sensory Interactive for owner Meringoff Properties – are now fully operational and making their mark on New York’s Times Square. Meringoff recently completed a major renovation of the property, and the new digital displays are enhancing the building’s presence in Times Square’s valuable retail and advertising environment. […]