News

Sensory Interactive worked with leading beauty company Coty and creative agency Droga5 to develop content for the digital displays at 30 Times Square, home of the new Times Square flagship store for COVERGIRL.

Sensory Interactive has long been recognized for its work on digital media installations in New York’s Times Square and across the eastern and central United States. In recent years, however, Sensory Interactive has dramatically expanded its national footprint by increasing its activities on the west coast.

The summer 2018 edition of Sensory Interactive’s Times Square Advertising Report shows strong demand for space on Times Square’s large-format digital displays. The report is based on a visual observation of advertising and sponsorship activity across 71 digital displays in the Times Square market.

Sensory Interactive is working with property owners and architects in Florida to create and launch promotional platforms for several high-profile mixed-use or entertainment-oriented real estate developments.

The Audiovisual and Integrated Experience Association (AVIXA) has released an informative new white paper on the future of sports venues. AVIXA created the white paper with the participation of professionals from across the industry, including members of the Sensory Interactive team.

Members of the Sensory Interactive team will be participating in two panel discussions at next week’s Sports Venue Design & Build Forum, which is part of the 2018 Association of Luxury Suite Directors’ Annual Conference and Trade Show.

Sensory Interactive’s creative content team is working with JBG Smith Properties to generate special event, seasonal, and holiday content for the large-format LED display at the developer’s CEB Tower project in Arlington, Virginia.

Sensory Interactive is a supporting partner of the upcoming VenuesNow conference. The event will take place on June 19 and 20 at the Beverly Hilton in Beverly Hills, California. VenuesNow promotes innovation by providing a forum for leaders of live entertainment facilities to explore and analyze current trends and strategies in the areas of sports, […]

Macerich recently worked with Sensory Interactive to launch a new system of interactive wayfinding directories at properties across its nationwide retail portfolio.

This week’s official opening of the 61-story Salesforce Tower in San Francisco provided the first look at the unique system of LED “digital light pods” located at the base of the building.