Sensory Interactive is wrapping up the rollout of a nationwide program of interactive directories for longtime client Macerich. The program includes more than 130 individual directories at 18 different Macerich retail centers across the U.S. The geographic diversity of the projects included in the rollout, along with their broad range of physical conditions and architectural […]

Sensory Interactive worked with building owner L.H. Charney Associates to present a video art exhibition to kick off the launch of a new digital display installation at New York’s 10 Times Square. Sensory Interactive’s involvement in the exhibition is an extension of their work on the design, project management, and commissioning of the 1,600-square-foot, four-faced […]

Sensory Interactive is working with Miller Capital Advisory on the development of a comprehensive promotional platform for Miracle Mile Shops in the heart of the Las Vegas Strip. This promotional platform will use a combination of digital and static displays, specialized audio and lighting equipment, and a centralized content management system to generate new revenue […]

Sensory Interactive is working with the owners of Major League Baseball’s Washington Nationals to design and implement a digital display network for Nationals Park in Washington, D.C. The system will include five large LED displays spread across the exterior of the ballpark and the attached parking garage. This project is an expansion of a relationship […]

Sensory Interactive is working with developer EDGE Realty Partners to plan and implement a significant promotional platform for EDGE’s new mixed-use development in southwest Houston. The development, the Grid, is a mixed-use reinvention of a landmark Texas Instruments research and manufacturing campus in southwest Houston. The 192-acre project will include retail, residential, office, dining, entertainment, […]

Coca-Cola’s robotic three-dimensional billboard in Times Square has been a hot topic since it launched this summer, with observers divided on whether it is a genius piece of engineering or an unnecessary gimmick. Online publication Sixteen:Nine waded into the discussion this week with an article collecting opinions on the sign from around the industry. The piece […]

Sensory Interactive is pleased to welcome Steven Snyder as a Senior Associate on the Project Management team. Steve has more than 35 years of experience deploying technology in event venues and other public environments, with a focus on the use of innovative software and hardware to achieve critical business objectives. He has managed projects with […]

Our interactive donor recognition wall at the Zuckerberg San Francisco General Hospital and Trauma Center earned another industry award this week. This time it was a 2017 Elevate Award, presented by the Interactive Customer Experience Association for excellence in interactive customer experience technologies. The project received the award for Best Interactive Customer Experience Deployment in […]

UNC REX Healthcare’s new North Carolina Heart & Vascular Hospital is a specialized, technology-focused facility that provides world-class care to the Raleigh community and beyond. UNC REX Healthcare engaged Sensory Interactive to develop an interactive digital experience that tells the story of REX Hospital and pays tribute to the people who made this new leading-edge […]

An in-house team from Salesforce has produced a video celebrating the company’s new home in New York City. The star of the video – along with Salesforce mascot Astro, of course – is Salesforce Tower’s dramatic new building-top signage. As the production manager for the fabrication, installation, and commissioning of the tower’s signage, Sensory Interactive […]