UNC REX Healthcare’s new North Carolina Heart & Vascular Hospital is a specialized, technology-focused facility that provides world-class care to the Raleigh community and beyond. UNC REX Healthcare engaged Sensory Interactive to develop an interactive digital experience that tells the story of REX Hospital and pays tribute to the people who made this new leading-edge facility a reality.
Sensory Interactive designed the interactive experience and physical form of the system, provided procurement services for the digital hardware, managed the development of the interactive software and content, and oversaw the system’s fabrication and installation.
The Sensory Interactive team began by identifying two key priorities that would help to maximize the installation’s limited budget: invest in content to tell the institution’s rich story, and deliver a powerful visual statement worthy of the prominent lobby location.
Sensory Interactive then evaluated several technology options – focusing on each technology’s ability to make a dynamic impression within the available budget – before selecting touch-integrated LCD displays. Sensory Interactive designers then coordinated with the building’s architects to integrate the digital displays and touch hardware into the interior architecture and ensure that the surrounding structure met requirements for ventilation and access.
For the user interface, Sensory Interactive’s content creation team developed a flexible, scalable design that allows UNC REX staff to quickly and easily update content on their own. This allows for varied and timely storytelling, without costly redesigns.
The centerpiece of the interactive experience is a custom content management system that engages visitors using touch input and motion tracking. By overseeing the development of this software, the Sensory Interactive team was able to orchestrate a close relationship between content, display technology, and on-screen interface behavior. This integrated approach yielded a digital platform that – like the new hospital itself – blends technology with a human touch to create the best possible experience for patients, families, and staff.
Along with the primary interactive installation, UNC Rex Healthcare was also looking for a digital solution for presenting information about their leadership team. Sensory Interactive responded with an interactive display and user interface that introduces the members of various UNC REX leadership groups and incorporates additional content from the interactive history and donor wall.
This presentation of the leadership team is far more robust and engaging than the traditional approach of framed photographs. At the same time, it also extends the reach of the history and donor wall content and is suitable for deployment at multiple UNC REX Healthcare locations.