Sensory Interactive has completed another digital media project for SL Green Realty Corp. in New York’s Times Square district. The new LED displays at 719 Seventh Avenue connect the retail tenant to the Times Square audience, maximizing the value of a small piece of real estate. The building and the displays replace older, inefficient, cluttered designs with a more powerful platform for retail brands.
Sensory Interactive’s services included design, documentation, procurement, and project management for the displays; media-sales consulting services to identify and engage a media-sales consultant; and ongoing operational services to manage content and maintenance.
The project includes seven 10mm displays. One group of displays communicates to the audience at the intersection of 7th Avenue and 48th Street, while the tower displays reach viewers in Times Square. Manufactured by Sansi North America, the displays have a total surface area of more than 5,600 square feet.