Marathon Oil
Houston, TX
Hines
Marathon Oil engaged Sensory Interactive to create a bespoke interactive digital sculpture for the lobby at their new headquarters in Houston, Texas.
It serves as both a piece of art and a communication hub to engage and inform visitors and staff. Our team designed a geode-inspired sculpture with interactive jewel-like displays to reference the history of Marathon Oil.
The interactive components of the sculpture engage users in multiple ways. The piece includes cameras and displays with advanced motion capture technology. Through ambient interaction, visitors engage with the piece passively. As traffic ebbs and flows in the lobby, the sculpture reacts with responsive content. Guests can also interact with the sculpture individually, using touchless gestures.
In tandem with the design and fabrication, our team developed a content plan for the sculpture. The plan combines a blend of ambient and active content.
For ambient engagement, the content includes insights into Marathon Oil’s vision, capabilities, and values; creative visualizations of lobby traffic; geological and landscape imagery; videos; and community content.
The active content allows users to explore the history of Marathon Oil, expanded social media stories, staff spotlights, and other corporate communications.
