News / Lori Cloonan Joins Sensory Interactive as Director of Business Development

Sensory Interactive is pleased to announce that Lori Cloonan has joined the firm as its Director of Business Development.

Lori is a 20-year veteran of the digital signage and AV solutions industries, with a particular emphasis on sports and entertainment facilities. She has worked with dozens of professional and collegiate sports organizations and arena owners across the nation to deploy large-scale LED display installations and AV control systems.

As Sensory Interactive’s Director of Business Development, Lori will lead the business development team as they work with current and prospective clients to formulate strategies for the launch and monetization of comprehensive promotional platforms.

“Lori is an exciting addition to the Sensory Interactive team,” said Sensory Interactive President Randy Byrd. “Her deep understanding of the latest available technology and industry best practices will help us create promotional platforms that strike the perfect balance between generating revenue, building brands, and enhancing the experience of visitors or fans.”

Before joining Sensory Interactive, Lori was most recently with the digital LED division of Panasonic Corporation, where she was the director of sales for the sports and entertainment group. In this role, Lori was responsible for projects that included the expansion of the Pro Football Hall of Fame, Michigan State University’s Izzo Hall of History, Crown Fountain in Chicago’s Millennium Park, and the Texas Live! entertainment district.